Intellectual Property and Trademark
Discovery structured for intellectual property disputes.
SMI Aware supports intellectual property and trademark litigation teams with disciplined discovery of social media and online activities. Facts found online are relevant to brand use, commercial promotion, and marketplace behavior.
Intellectual property disputes often turn on questions of use, timing, and public representation. Relevant evidence frequently exists across social media and online platforms, but identifying that evidence requires more than preservation tools. It requires targeted discovery and professional review.
Since 2011, SMI Aware has supported law firms and corporate legal departments with analyst-driven discovery designed for litigation environments where evidentiary discipline and defensibility matter.
Targeted Discovery for IP Matters
Online activity frequently intersects with intellectual property disputes. Commercial promotion, influencer activity, and marketplace participation may all be relevant to questions of trademark use, infringement, or brand confusion.
SMI Aware conducts targeted discovery aligned with litigation strategy, identifying relevant activity across social media and online platforms. Findings are reviewed by professional analysts and documented clearly for legal review.
This process helps legal teams uncover evidence that may otherwise remain undiscovered while maintaining disciplined scope and documentation.
Common Use Cases
- Trademark infringement and brand confusion claims
- False advertising and unfair competition disputes
- Online marketplace investigations
- Counterfeit product investigations
- Influencer and promotional activity review
- Pre-litigation investigation and early case assessment
- Ongoing litigation discovery support
Who We Review
- Individuals or entities using or promoting disputed marks
- Business owners and commercial operators
- Influencers and online promoters
- Customers or consumers relevant to the dispute
- Competitors and affiliated entities
- Witnesses or other individuals relevant to the matter
Search parameters are applied deliberately and calibrated to the needs of each matter.
How IP Teams Use Our Reports
- Identify evidence of brand use or promotion
- Evaluate public representations related to products or services
- Assess claims involving confusion or marketplace activity
- Support early case assessment and investigation strategy
- Document findings relevant to litigation and motion practice
Defensible Social Media Discovery in Action
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The Rise of NFT Patents and What It Means for IP Law
NFTs—non-fungible tokens—first made waves in the digital art world, with million-dollar headlines and celebrity buzz. Now, they’re entering the legal…
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Navigating NFT Intellectual Property Law
Non-fungible tokens (NFTs) have made headlines for their jaw-dropping sales often reaching into the millions. But behind the hype lies…
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Unauthorized NFTs and Intellectual Property Risks
Non-fungible tokens (NFTs) have taken center stage in digital commerce, with record-breaking sales like CryptoPunk #8857 fetching $6.6 million in…
Why SMI Aware
Analyst Review
Full-time, US-based analysts personally review each matter.
Targeted Discovery
Discovery is aligned with litigation strategy rather than automated capture alone.
Disciplined Documentation
Findings are documented and preserved in a format suitable for legal review.
Experience
Since 2011, SMI Aware has supported litigation teams nationwide.
Contact SMI Aware to discuss your matter.
Support your investigation with
disciplined, defensible discovery.
Designed for Litigation Environments
- Secure, matter-based intake
- Clear documentation and reviewability
- Integration with legal and compliance workflows
- Scalable for discrete matters or ongoing monitoring
- Support as investigations evolve
Our process integrates into sensitive investigative matters without introducing unnecessary risk or operational exposure.