A well-prepared order request is the key to unlocking the full value of your SMI Aware Deep Report. While our team is dedicated to delivering actionable social media intelligence tailored to your needs, the insights we uncover depend on the information you provide upfront.
Here’s how to set your investigation up for success.
The 5 Essential Questions to Answer When Placing your SMI Aware Deep Report
Every effective SMI Aware Deep Report starts with the basics. Make sure your order request answers these five critical questions:
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What’s the subject’s full name?
A full name is the foundation of any search. Include first, last, and—if available—middle names, maiden names, suffixes, and known aliases or nicknames (e.g., “Nicole” may use “Nikki” on social media). -
Where does the subject live?
Go beyond just a city name. Include the full address (street, city, state) to avoid confusion—remember, cities like Portland exist in multiple states! Prior addresses and known family locations can also help narrow the search. -
What’s the subject’s date of birth (DOB)?
A DOB helps differentiate individuals with similar names, like family members. If you don’t have an exact date, provide an estimated age range (ideally within 2–4 years) to improve accuracy. -
What’s the subject’s phone number and email address?
These identifiers can be linked to social media accounts and provide additional verification. Phone area codes can also help pinpoint geographic ties. Fun fact: email usernames sometimes include clues like birth years or nicknames. -
What’s the subject’s employment and education history?
Employment and education details are powerful identifiers—especially higher education history. It’s rare for two individuals to share the same name, age, employer, and alma mater.
Crafting a Clear Scope
The Scope defines the focus and depth of your Deep Report. A well-written Scope ensures our analysts target the information that matters most.
Think of your Scope as a short story: include the who, what, when, where, why, and how. The more context you provide, the better we can align our investigation to your goals.
Example Scope:
“John Doe caused a serious motor vehicle accident on 11-12-2017 while driving for Hall Automotive Product, Inc. in Philadelphia, PA, injuring our client. We believe he uses the alias David Brown, who has prior criminal charges. Please identify any negative content, criminal history, or problematic social media activity under either name.”
This clear Scope provides key dates, locations, aliases, and a defined investigative goal—allowing analysts to focus on the most relevant findings.
Include Date Ranges
Date ranges help us zero in on the right timeframe. If you’re investigating an event (like an accident or injury claim), specify the relevant period. Even if you’re looking for general activity, tell us what prompted the request—whether it’s post-termination monitoring or pre-hire screening.
High-Value SMI Aware Deep Reports
By answering these questions, writing a thoughtful Scope, and providing any relevant dates, you’ll reduce delays and ensure your Deep Report delivers the most valuable, tailored intelligence for your needs.
Need help with your next order? Let’s talk about how we can support your next investigation.
