What you need to know
Social media discovery for high-profile subjects is all the rage. And in the era of influencers and viral fame, cases involving high-profile individuals require a different level of care—and complexity.
At SMI Aware, we follow a proven process for every case:
- Analyze
- Discover data
- Preserve evidence
- Report findings
But when the subject is a public figure with thousands—or millions—of followers, multiple aliases, or accounts across dozens of platforms, that process demands deeper research and strategic focus.
Here’s what you need to know when your subject is a high-profile individual.
Who qualifies as a high-profile subject?
A high-profile influencer individual is anyone with an extensive online presence: celebrities, politicians, executives, professional athletes, or influencers who’ve built large followings through content creation. These subjects aren’t just notable—they’re prolific. Their vast digital footprint makes it harder to isolate relevant data.
Why are cases with high-profile subjects different?
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Multiple accounts: They may manage public, private, fan, and anonymous profiles on the same platform.
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Aliases & pseudonyms: Their legal name might not match their public-facing identity.
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Sheer content volume: From daily posts to archives of videos, there’s simply more data to review.
Finding relevant information across 160+ active social platforms—while filtering out noise, impersonators, and misinformation—requires precision and persistence.
How does our process adapt?
Our analysts go beyond surface searches:
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We systematically track all known accounts and aliases.
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We verify data sources to guard against fake or misleading content.
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We analyze high volumes of multimedia content (yes, that means watching hours of videos when needed).
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We search deep web sources that don’t appear in standard search engines.
To ensure continuity and avoid redundancy, a dedicated analyst leads each case from start to finish, while leveraging team collaboration for specialized research.
Why outsource social media discovery for high-profile subjects?
Trying to manage this complexity in-house? That’s a recipe for:
- Missed evidence due to limited tools or time
- Delays from manual review of massive content libraries
- Risk of relying on unverified or incomplete data
A misstep in early discovery can ripple into courtroom surprises. Partnering with expert analysts ensures a defensible, comprehensive, and efficient search—no matter how public or prolific the subject.
Bottom line: High-profile individuals create unique challenges in discovery. Our team helps you navigate them with confidence—so you can focus on winning your case.
Social media discovery for high-profile subjects or influencer accounts is tricky. SMI Aware makes it easy. Get in touch with our team to learn how.
