NFTs are all the rage these days. These unique digital assets are wildly popular and often sell for a small fortune. But what happens when someone creates an NFT that infringes on your client’s intellectual property?
Let’s say that your client is an artist or brand that creates unique artwork or media. You get a call from your client who says someone made a digital copy of their artwork or media and is now selling it as an NFT online. After a brief investigation, you discover that the infringer created social media profiles and posts promoting these NFTs – and they’re quickly going viral.
You also learn that this infringer sells each NFT for thousands (or tens of thousands) of dollars on various online marketing places. To make matters worse, you find hundreds, if not thousands, of posts, comments, and social media mentions that your client needs to prepare his case to protect his rights against this intellectual property infringement.
What can your law firm do to help solve your client’s NFT dilemma?
The answer is SMI Aware. SMI Aware collects and preserves the social media and online evidence that your client needs to protect their rights. SMI Aware’s proprietary technology and team of certified social media intelligence experts scour the internet to locate these online NFTs, the infringer’s social media profiles, including posts, comments, and correspondence that your client needs to prosecute their case.
SMI Aware’s proprietary software ensures that all digital evidence is collected and preserved in a defensible manner so that you can establish liability and damages with ease.
With SMI Aware by your side, your law firm can protect your client’s rights while saving time and money. Contact us today to learn how SMI Aware can help your law firm become a leader in the NFT space.
How does social media complicate NFT litigation?
When someone infringes upon your client’s intellectual property, enforcement is straightforward. You identify the infringer, locate and preserve the infringing content, and serve a demand letter to protect your client’s rights. But when it comes to NFTs, the infringement could be anywhere. People could copy NFTs and post them on Facebook, Instagram, Twitter, LinkedIn, or other sites where NFTs are held and sold.
When it comes to NFT infringement, your law firm needs to be able to locate the infringing content regardless of where it is on social media or the web. You need to team up with a company with proprietary technology focused solely on social media intelligence that can be a specialist for you in the NFT space. That’s SMI Aware.
What problems do law firms face in the NFT space?
NFTs are brand new and so quickly evolving that law firms often don’t have a process for dealing with them.
Let’s say that your law firm represents a company with valuable intellectual property. Your client learns that infringers are creating digital copies of their intellectual property and selling it across the web. Is your law firm prepared to deal with this type of situation?
Your law firm likely needs a trusted team on your side that knows how to locate and preserve this digital evidence on social media and the web to protect your client’s rights. That’s SMI Aware.
SMI Aware’s proprietary technology and team of certified social media intelligence experts can locate and preserve the infringing NFT content regardless of where it’s located on the web to help protect your client’s rights. We leverage our proprietary software to ensure we preserve the digital in a defensible manner.
How can SMI Aware help your law firm litigate its next NFT case?
When it comes to NFT litigation, two main strategies need to be executed. The first is the case strategy to prepare and prosecute an intellectual property infringement case against someone selling digital copies of your client’s artwork or intellectual property. And the second strategy is to locate and preserve these digital assets across the web to help protect your client’s rights.
The key to executing these strategies is to divide and conquer.
Focus on what you do best: preparing the case strategy to win the intellectual property infringement matter. Let SMI Aware locate and preserve all the digital evidence that you need in a defensible manner. It’s the right one-two punch to help protect your client from NFT infringement across the web.
Contact us today to learn how we can help your law firm become a leader in the NFT space.